“Will we challenge for the NBA championship
this year? Not Likely!”
Refreshing honesty in a sports ad? What’s going on?
Whatever it is, we say bravo, good for you, Timberwolves! Now keep it
up with your transparency. Dazzle us with your frankness. Surprise us
with your candor.
“We know we suck
rotten eggs; we’re not lowering our ticket prices!”
“You want to
see scoring records? Come to a T-Wolves game and watch our opponents!”
admit dealing Kevin Garnett was dumb. Hey… we’re the T-Wolves.”
The T-Wolves took out a full page ad on September
13th in the Minneapolis Star Tribune with a long open letter telling
their fans that, yeah, we’re bad but we’ve got plans to improve, so
hang in there with us.
If only other sports entities were this frank we, as
fans, would enjoy it more. Cut it with the politic, lay the real on us.
We can handle it.
Can you imagine the Dallas Mavericks using the same
strategy? We’d appreciate it. What if they came with: “Yeah, Jason and Dirk are older than dirt.
Come see them before they need a walker!”
billionaire owner is a dufus nerd. He still would like your money!”
Or wouldn’t be cool if the Cowboys used some of the
“Come out to see Tony Romo. You
might spot one of his good looking girlfriends!”
our defense will be as tight as Jerry Jones face.”
How about if the Knicks came off brutally honest?
Can you imagine?
“We’re as bad as
the Empire State Building is tall. We know how much you enjoy booing
This honesty fad will catch on. Everyone will revamp
their ads. All sports teams will start fessing. Can you imagine seeing
this ad in the Detroit News? “Yes, we
do not have a Detroit Lions cheerleading squad. Our team doesn’t
still employed, come watch the Lions this week. It’s Detroit.
Next week might be too late.”
Even the Miami Heat can get in on the trend:
“Yes, we tripled
the ticket prices. We need money for all the extra basketballs.”
season tickets early… before anyone knows we can’t play together.”
Nah, telling the truth about the most hated team in
the NBA won’t fly… or will it? We’ll ask our PR friend.
He says to zip it on the frankness. He says we shouldn’t finish
I say to heck with him. He says the T-Wolves are dummies for starting
I say they’re not dummies, just inept and proud of it. He says they
must be doing something right because they did get mentioned in Silliman on Sports.
I say “Really? You think it’s that big a deal, being in Silliman on Sports?”
He says sure and then he assures me he’s being honest… very honest…